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How great business positioning is hard and boring (but totally worth it)

How great business positioning is hard and boring (but totally worth it)

How great business positioning is hard and boring (but totally worth it)

A great business positioning encompasses what you do, who you do that for and how you are different. But so many businesses struggle articulating this in a simple and singleminded way. This blog explores the steps needed to build a great positioning statement and how to make it live in everything you do.