In early 2018 Verve was looking to launch a new consumer product called Pollen, an invite only community where members can get closer to the things they love such as VIP at the top festivals and club nights.
The Big Thinks worked closely with the Pollen stakeholders prior to launch to create the brand’s identity, shaping the visual look and feel and creating a clear value proposition to appeal to the target audience of 18-24s. We then stayed on to advise on marketing hires and onboard those new hires into the brand.
Verve Company Purpose & Vision
In Spring 2018 Verve, a B2B software business powering festival ticket sales, had acquired several North American consumer travel companies and had also launched their first consumer product Pollen. They needed a single company purpose and vision that united all the different brands and products. In April 2018 The Big Thinks ran company wide workshops ensuring every person in the business was involved in the process and created a single minded purpose and vision that represents their shared company culture. The purpose is guiding them in their continued growth and has been adopted and translated across their new website and employee comms.
Verve has grown to be one of the highest funded startups in the UK, gaining PR coverage for its approach to company culture.
Lyst Brand Activation Workshop
Lyst, the fashion search engine, was looking to activate a new brand strategy. The Big Thinks was tasked with creating a way to involve the whole company in how to bring this brand strategy to life. We worked with the Lyst brand and marketing team to create a company wide ‘brandathon’, which the whole company attended. The Big Thinks planned and facilitated the day, ensuring all ideas were captured and put into an action plan for the marketing team to oversee.
Lightvert, a new OOH technology company, were struggling to get traction with marketing departments and agencies. In July 2018 The Big Thinks helped them better understand the marketing decision making process and agency landscape, creating a target client list and new tailored positioning and creds deck. The Big Thinks then took this creds deck to 5 of Lightvert’s key targets for feedback and improvement.
Launching summer 2019
Improving Treatwell's Customer Experience
In September 2017, Treatwell needed help understanding why some customers weren’t booking more than once and improve their offering to drive more repeat booking. The Big Thinks carried out extensive customer and beauty industry research to map Treatwell’s customer journey. This revealed a key opportunity for Treatwell to own more of the value chain.
The Big Thinks ran a workshop for the Treatwell Leadership team to present these findings and generate ideas that could be implemented across the business.
Global Cannabis Market Research & Consumer Segmentation
In November 2018 a wellness start-up needed to understand who their ideal target consumers should be for their new range of cannabis and CBD brands. Existing research in this area is limited so The Big Thinks carried out an extensive research and segmentation project, using the Attest mobile survey platform. Respondents answered 23 questions in their native language, exploring attitudes, behaviours and lifestyle. They were then segmented into need based segments based on their experience of cannabis and attitudes to CBD.
4100 people aged 25-65 took part in the research across UK, France, Spain, Germany, Italy, Japan. The research has enabled the wellness start-up to prioritise product development and create a clear go to market strategy focusing on the markets with greatest opportunity.
Corporate Brand Identity & Website
The Big Thinks lead the creation of a new Wellness company’s brand identity and website.
Working with trusted specialist partners of The Big Thinks, Malik+Mack and Mat Dobson at BYO, we delivered a brand identity and created the company’s website in time for launch in 2019.
CBD Lifestyle brand creation
In early 2019, The Big Thinks began developing a brand concept for a new CBD lifestyle product. Starting with category and competitor research, The Big Thinks working with creative partner Sarah McDonnell have delivered a complete brand identity including name, product and packaging visuals and proposition.
Attest go to market strategy
Over spring/summer 2017, the project for Attest was focused on developing a clear value proposition and commercial offering for marketing and media clients, then putting this into practice to prove the revenue potential of this client base. This involved feedback sessions with potential clients and product development suggestions. This lead to Attest accelerating their products international capabilities and revenue from agencies and marketers tripled in 6 months. At the end of the year Attest were nominated for Product Business start-up of the year.
Treatwell Value Proposition
In December 2016 The Big Thinks worked with the Treatwell leadership team to develop the Treatwell proposition ‘brighter way to book beauty’, involving multi-market consumer research and competitor analysis.
This positioning has been rolled out across Europe and informs their current marketing strategy and creative.