If you don’t know the answer to a problem, that’s where we can help.
If you don’t know what the problem is, then that’s when you need us.
Understanding who your most valuable customers are and what makes them tick is the starting point to unlocking growth. Work with the Big Thinks to bring real insight into your decision making and view your category and business as your customers see it.
We can help you map your competitors and understand your customers motivations to pinpoint the triggers and barriers to using your product or service.
Using a variety of different research techniques we can uncover what drives behaviour change in your category and what technological and cultural trends present an opportunity and which provide a threat.
QUANT/ QUAL / ETHNOGRAPHY / EXPERT INTERVIEWS / PRODUCT SAFARIS
Brand is a powerful differentiator and can provide a huge advantage when taking on established players in a cluttered market. Unlocking the power of your brand takes a combination of insight, creative design and storytelling.
A logo, a font, a name, a slogan. These are just elements of your brand, that needs to be connected up by something bigger. A strong simple story and clear value proposition are the two building blocks needed to a distinct brand. From here we can design the visual elements and bring the brand to life across all of your key touch points.
We can create a brand from scratch, find your story and point of difference, reimagine your current branding and help you build your brand in the real world.
BRAND STORY / DESIGN / VALUE PROPOSITION / COMMS STRATEGY & CONCEPTS
As your business grows, you need to work harder to protect the DNA that has made you successful. Yet previous approaches to gaining customers, improving your product, hiring and keeping talent all need to evolve at scale.
We don’t have the silver bullet for these challenges, but we can help you identify what is most important for your talent and your customers to keep. We collaboratively generate an approach to protect that DNA ensuring the whole business comes along with you.
When it comes to growth, we can help you think more expansively about your product innovation pipeline, your customer experience journey and your marketing mix. Through our specialist partners we can then implement any elements you can’t do in house.
VISION & MISSION / OFFSITE FACILITATION & WORKSHOPS / MARKETING & MEDIA